Conversion Rate Optimisation Analyst / Manager at What3Words
London, GB

what3words is on a mission to ensure that everyone, everywhere, has a simple way to talk about location.


Our aim is to drive mass awareness and adoption of what3words amongst consumers, both directly and through our partners.


We are looking for a superstar conversion rate optimisation specialist to help us manage programmes to increase conversion of a number of key user metrics. You will be working within the Growth team and closely with our Marketing team to evolve and execute growth experiments and scaling-up of changes in-app and on landing pages.


You’ll be working alongside our Head of Growth in our Growth team of four, bringing a eye for analytical insight and expertise to our decision making. Together, you’ll work to identify what to test, take ownership of the testing process, evaluate and help scale-up changes, with the overall aim of driving 3 word address usage globally.


Essential Skills


Previous experience in conversion rate optimisation, UX or growth marketing role

A track record in user retention programmes

Comfortable iterating fast and measuring performance of iterations

Experience optimizing user funnel

Experience with KPI reporting, particularly around channel performance

Experience managing external relationships and actively look for new opportunities and partnerships

Strong working knowledge of analytics tools


 You will be:



Excellent at making things happen quickly and efficiently

Extremely tech-savvy

Ambitious and interested in building a long-term career with us

Commercially-minded and committed to global social change through business

Motivated by challenging targets

An effective collaborator across all functional areas including sales, marketing, product, and operational teams

One of those colleagues everyone loves to work with

Able to thrive under pressure


About us


The what3words team is a mix of experienced entrepreneurs, people who have worked at the highest levels in large global organisations, academics, and bright graduates – it’s a good balance, and it’s important for us that we get the right person who is happy working alongside people from these backgrounds.


We have a relaxed and focused office in West London, with regular team socials, and we expect to add more benefits as we grow. We have a culture that encourages curiosity and imagination in how we achieve our goals, and an absolute focus on building a global business.


We hope in 5 years you will be proud to tell people you were one of the early joiners at what3words.


What next?


We are looking for someone to start this role as soon as possible, so applications will be considered as and when we receive them.


Please note that this role will be based in our London office (index.home.raft) , therefore we will only accept applications from individuals based in/near London (or ready to move to London immediately) and those that have authorisation to work in the UK.


To apply, simply submit your CV/LinkedIn profile along with a covering letter to tell us a little about who you are, why this role appeals to you, how you have used analytical insight to influence change, and anything else to ensure you capture our attention.