Biddable Manager at What3Words
London, GB
We are looking for an experienced Biddable Manager who is ready to make the jump to an award-winning start-up and help us change the world. We have a well-defined marketing strategy and need the right person to activate and refine our biddable approach. We are looking for someone who has an exceptional knowledge of paid search or paid social.

As the Biddable Manager you will work within the marketing team to coordinate market entries, event launches and local market optimisations. Your role will be to manage all biddable channels, generate and cultivate inbound sales leads and monitor overall campaign performance.

We are looking for a dynamic individual who will bring new ideas to the table and who will be excited to explore new channels and methods to accelerate the growth of the businesses. This role is key to shaping media presence and needs to exude the energy, passion and drive to change the world that each of our individual employees possesses.


Managing and optimising all paid search & social activity across multiple markets and business divisions.

Responsibility in helping to drive best practice across PPC and related services (e.g. Search, GDN, Mobile and YouTube)

Maximise value and impact of all biddable paid media activities.

Work with Business Development and Growth teams to identify and build new custom audiences / cohorts with the respective biddable platforms.

Establish best practices for accurate and consistent marketing automation processes.

Consistently testing and optimising to find new and exciting ways to improve campaign performance.

Advise on technical content developments to ensure we have the best possible content to deliver on business requirements.

Planning and forecasting new projects and new product promotions.

Consistently hitting or exceeding targets and in line with the team’s best practices

Contribute to the vision of the team by leading successful projects, delivered on time and with actionable results

About You

You will have:

In-depth knowledge of PPC or Paid Social with at least 3 to 5 years experience, preferably within an agency.

Excellent understanding of search techniques (research, optimisation and evaluation).

Experience with PPC Bid management tools and other biddable platforms. Preferably DS3, Kenshoo or Marin.

Full working knowledge of all software tools required to complete the role (AdWords, Facebook Ad Manager, Twitter Ads Manager, LinkedIn Campaign Manager, etc.)

Knowledge of site analytics tools such as Google Analytics.

Have passed your AdWords Fundamentals exam.

Intermediate knowledge of SEO is advantageous.

A passion for staying at the forefront of PPC and biddable media in general

Strong project management skills and ability to maintain order despite many competing priorities and needs

You will be:

Highly proactive, will have your own informed point of view and strive to deliver the highest quality of work in the most efficient way possible

Excellent at making things happen quickly and efficiently

Educated to degree level or equivalent (university of life counts, too)

Extremely tech-savvy.

Must be a confident presenter.

Motivated by challenging targets

Calm under pressure

Able to assimilate information quickly

Ambitious and interested in building a long-term career with us.

Extra credit if you:

Have experience with Bing, Yahoo, Baidu or Yandex an advantage, but not essential.

Fluency in other languages

About us

The what3words team is a mix of experienced entrepreneurs, people who have worked at the highest levels in large global organisations, academics, and bright graduates – it’s a good balance, and it’s important for us that we get the right person who is happy working alongside people from these backgrounds. We have a relaxed and focused office in West London, with regular team socials, and we expect to add more benefits as we grow. We have a culture that encourages curiosity and imagination in how we achieve our goals, and an absolute focus on building a global business.