Product Marketing Lead at Kabbage
Atlanta, GA, US
Kabbage is blazing a trail in big data & fintech and we are looking for a Product Marketing Lead to join us as we continue our amazing growth trajectory.

Kabbage is more than a lender for small businesses; our data and technology platform is now being used as a fully branded product by other lenders, and our products are expanding. We’ve received numerous awards & recognition, including Glassdoor’s 2017 Best Places to Work, “36th fastest growing company in the US” on the INC 500 List, Fast Company’s "Top 10 most innovative companies in finance" and Forbes' "America’s Top 100 Most Promising Companies" among others.

Your mission:

As Kabbage grows, you'll play an integral role helping the company deliver product excellence, which includes:

Develop customer, competitive and market insights to drive the product and marketing strategy.
Be the market expert to define product positioning and inform how we go-to-market.
Work closely with cross-functional teams to develop and manage launch plans for new features and products.
What you’ll do:

Identify and deliver customer, competitive and market intelligence
Take a customer first approach to defining requirements for new products and features
Develop product positioning and messaging that highlights differentiation and offers customer value
Plan the launch of new products/features and manage execution with functional teams
Deliver on all Marketing research needs from audience segmentation to competitive pricing
Be the "voice" of the customer in all product decisions as well as the expert on customer needs and their buying behavior
For this role, we’re looking for someone who is passionate about small businesses and enjoys working closely with teams across the organization. You’ll be hands-on while providing the intelligence needed to drive big ideas and set strategy.

What we're looking for in you:

A minimum of 7 years’ experience in a Product Marketing role
Experience launching new technology products
Expertise in customer and market research
Experience with product positioning and audience segmentation
Ability to effectively partner with and influence senior, cross-functional stakeholders to drive shared product goals and vision
Excellent strategic positioning skills and ability to communicate complex ideas in a simple way
Knowledge in the fintech space, both competitive landscape and customer needs
Bachelor’s degree required
Why Kabbage?

Our people! We are very proud of our people, our products, and our fun, friendly, and passionate culture.
Equity – everyone’s an owner!
Full coverage of individual health benefits
Fully stocked kitchen & catered lunches daily
Casual work environment – just cover all of the requisite parts!
Top of the line hardware