Digital Marketing Manager at BuildDirect
Vancouver City, British Columbia, CA
Our paid marketing team spends their days creating digital advertising programs that will drive growth for the business in traffic, user acquisition and revenue. At the core of all their decisions is data….and they love it. With a focus on paid search you’ll strategize, optimize (and all the other “izes”!) to drive quality traffic to our site and kick some ROI goals. You’ll build testing frameworks and like the rest of the team, be digging in to the data to develop insights and change tactics when needed. You’ll increase Marketing spend efficiency by working closely with the Analytics team to introduce AI and Machine Learning algorithms into Marketing Campaigns. We’ll make sure you have all the support you need so you can learn, grow and amaze us with the results you achieve. What You’ll Do Lead strategy and execution across paid search programs on Google, Bing and other search platforms Lead management of paid social programs on Facebook, Pinterest and other platforms that could capture potential buyers Lead the monitoring of bids, budget caps, impression share, competition metrics, and other important account metrics, to proactively identify and action opportunities for optimization Develop strategic pay per click campaigns based on research and insights by implementing campaign structures that are ripe for automation and testing Organize keywords into focused ad groups and identify appropriate keyword match types and bidding strategies Analyze existing paid search strategies and structure and provide actionable insights and recommendations for improvement Keep pace with search engine and PPC industry trends and tactics and identify new opportunities for growth Monitor paid search performance and communicate to the team on new project developments and results Assist in the management of display and other contextual advertising platforms Communicate frequently and work collaboratively with the broader Marketing team and cross-functionally with our Analytics, Technology, Merchandising and Seller Services teams Assist the Paid Media Specialist to further refine our paid marketing best practices and procedures Develop interim and post-campaign results reports and dashboards, highlighting campaign performance in a compelling format that is accessible to different audiences Communicate with our vendors (Adobe, Google, Bing) to provide/receive regular updates on performance and platform functionality Manage direct reports for success What You’ll Achieve As part of the paid marketing team, we believe you’ll have the tools to create and manage an award-winning paid search program, improving and optimizing campaigns to increase performance and drive growth for the business Provide insights and assistance with display campaigns, social ads and other performance platforms, increasing top-line revenue and search market share while exceeding defined ROI expectations Lead a team of junior marketers, sharing your expertise in the industry and nurturing their ongoing development What You’ll Need 5 years online marketing experience, including 3 years focus in biddable and direct response strategy & execution 2 years experience in a Digital Marketing leadership role managing direct reports Passion for search and digital marketing A recognized degree or diploma in marketing, communications, e-commerce or similar Experience developing, managing and reporting on successful online marketing campaigns, ideally in PPC or display Knowledge of and/or experience working with online search and analytics platform(s), e.g. Google Analytics, AdWords, DoubleClick, Adobe Analytics, Adobe Media Optimizer, Adobe Audience, Criteo, etc. Basic understanding of HTML, CSS, Javascript with use of Google Tag Manager Knowledge of programmatic Ad buying is an asset High attention to detail and natural tendency of triple-checking all changes Keenness for analyzing vast amounts of online/offline data…those Excel skills are a must The ability to learn quickly and adapt to new challenges, channels and goals Effective written and oral communication skills A desire to work independently – being highly self-motivated and accountable What You Must Have An audacious spirit that embraces uncertainty and challenges with enthusiasm High levels of integrity and a commitment to do what you say you are going to do Strong entrepreneurial spirit that has grit, determination and challenges the status quo High degree of empathy and the ability to see other’s perspective Strong sense of curiosity and the desire to learn and get better everyday