Product Marketing Manager at WorkFusion
New York City, NY, US
Who we are
WorkFusion is a software robots company. We use AI to help large companies do with technology what they did before with people.
3rd among Top 10 FinTech Companies to Watch in the World
2015, 2016 SIIA CODIE Award winner
2016 Gartner Cool Vendor in Smart Machines
Highest in Vision and Capability for RPA according to Everest Group
Forrester top 10 hot AI Technologies​
What we do
Imagine the expanse of human talent within a mega-bank, a huge insurance company or a giant healthcare organization: 20,000 super smart people spend half of their days hunting for information, categorizing and extracting documents, PDFs and websites, and keying the bits that matter into a structured format like an Excel spreadsheet. It’s drudgery, and it saps their capacity for more creative, revenue-generating work. Born of a research project at MIT CSAIL, we’ve built a platform that unobtrusively watches their efforts, finds patterns in huge volumes of data, and uses robotics and machine learning to automate the routine work. The smartest companies in every major industry use WorkFusion to improve workforce engagement, drive operational agility, and improve customer service.

As a Product Marketing Manager you will work across sales, marketing, product management, and engineering, to develop and evangelize differentiated messaging and positioning for WorkFusion's products

Partner with RPA Express team to influence the product roadmap, prioritize which new products and features should go to market, analyze customer and market data, and drive measurable user engagement
Manage product downloads and how the product is marketed to potential users
Create and manage a product user group of RPA Express users for a customer feedback loop
Develop and manage the go-to-market playbook for new features and products and for RPA Express releases
Work with Lead Generation on content for top of the funnel prospects and marketing qualified leads
Collaborate closely with Product, Marketing, Design, and Engineering to determine effective launch strategy to best drive awareness, engagement, and affinity
Establish domain expertise: Identify key market trends across global regions, know the needs of existing and prospective users across unique segments—how they think and what they want in our products; be knowledgeable on our competition and how to differentiate our offerings
>4 years of relevant experience
Demonstrated ability to work as the point person of your product for the marketing organization in a leadership role
Practical knowledge of B2B and B2C SaaS software. Experience with mobile is a plus, but not required
Proven ability to lead cross-functional projects
Experience partnering with Product, Engineering, Design and Customer Facing Teams
Being familiar with customer segmentation, persona development and content generation
Ability to work independently

To apply please submit your cover letter and resume.