Product Marketing Manager - Enterprise at HealthTap
Palo Alto, CA, US
HealthTap is hiring a Product Marketing Manager, for the Enterprise business!

About HealthTap

Our mission is to help people live healthier, happier, longer lives. HealthTap is the world’s first global health practice. We connect millions everywhere with the most trusted doctors and health advice–from any mobile device or computer. Launched in 2010, we are the world’s fastest growing virtual care company, and our products are used by hundreds of millions of people. We’re based in Palo Alto, founded by successful serial entrepreneurs passionate about making a positive difference in the world. HealthTap is a World Economic Forum Technology Pioneer, and the world’s first Global Health Practice delivering immediate, world-class healthcare 24/7 from Query to Cure. Our founders come from Stanford, Yale, and IIT, and our team is composed of people from top schools like Stanford, Berkeley, CMU, and IIT. Our team is entering growth-mode, and we need sharp talent to help us take HealthTap to the next level.

Role Objective

Serve as the voice of HealthTap’s Enterprise customers. Your work and insights will be the foundation for the messaging of our game changing technology for Healthcare. Imagine a Product that is well ahead of Marketing and will highly disrupt the status quo in Healthcare.

Role Summary

You will join a quickly expanding Medical Expert acquisition and engagement marketing team which has ambitious targets for the growth of our medical practitioner network and the level of engagement those practitioners will exhibit. You will have enormous responsibility in driving the activities that will lead us to hit our targets. In this entrepreneurial role, you must simultaneously excel at setting strategy and at getting things done; you must be comfortable with both quantitative and qualitative approaches. Your efforts will create a virtuous cycle that will allow us to optimize our acquisition and engagement techniques: deep data analysis will help you craft creative high-level acquisition and engagement strategies which you will then test using rigorous experimentation frameworks in close collaboration with the content marketing team. Everything you do must drive more efficient and higher levels of both acquisition and engagement with the HealthTap platform. This role reports to the Head of MedEx and will work closely with all members of the Medical Expert team as well as cross functionally across the organization.

Required Skills & Attributes


Are passionate about the HealthTap mission!
Enjoy operating independently and with extreme ownership over what you do
Are entrepreneurial, scrappy, and thrive in a fast-paced startup environment
Are singularly focused on achieving your goals and continuously improving your approaches
Boast diverse quantitative and qualitative skill sets from strategy and customer research to data analysis and go-to-market planning
Have outstanding communication skills, both written and verbal
Are a creative problem solver
Enjoy storytelling and sharing your insights about your customer
Team player

Required Experience

Minimum of 5 years of Product Marketing experience
Technical background or strong understanding of technology trends (e.g. SaaS, PaaS, IoT, machine learning, analytics, cloud technologies, etc.)
Strategic vision to articulate go-to-market strategy, and the “do-what-it-takes” mindset to execute against this strategy
Demonstrated examples of crafting, positioning and developing supporting messaging
Understanding of, and exposure to, driving multi-channel integrated marketing campaigns across web, social and email
Ability to work cross-functionally, both garnering inputs and exerting influence
Results oriented track record of creating and managing marketing programs that create impact


Mission-driven company. Your work will literally save lives!
Catered lunch, dinners, and healthy snacks
Subsidized gym membership
In-office massages
Medical, dental, and vision insurance
Competitive compensation and equity
Diverse work culture (Visa sponsorship is available)
Dog friendly office