CAREERS

Digital Marketing Coordinator at BuildDirect
Vancouver, CA
Our paid marketing team spends their days creating digital advertising programs that will drive growth for the business in traffic, user acquisition and revenue. At the core of all their decisions is data….and they love it.

With a focus on paid search you’ll strategize, optimize (and all the other “izes”!) to drive quality traffic to our site and kick some ROI goals. You’ll build testing frameworks and like the rest of the team, be digging into the data to develop insights and change tactics when needed. We’ll make sure you have all the support you need so you can learn, grow and amaze us with the results you achieve.

What You’ll Do

Perform daily management of paid search programs on Google, Bing and other search platforms
Perform management of paid social programs on Facebook, Pinterest and other platforms that could capture potential buyers
Assist in the monitoring of bids, budget caps, impression share, and other important account metrics, to proactively identify and action opportunities for optimization
Develop strategic pay per click campaigns based on research and insights by implementing campaign structures that are ripe for automation and testing
Organize keywords into focused ad groups and identify appropriate keyword match types and bidding strategies
Analyze existing paid search strategies and structure and provide actionable insights and recommendations for improvement
Keep pace with search engine and PPC industry trends and tactics and identify new opportunities for growth
Monitor paid search performance and communicate to the team on new project developments and results
Assist in the management of display and other contextual advertising platforms· Work collaboratively with the broader Marketing team and cross-functionally with our Analytics, Merchandising and Seller Services teams
Assist the Paid Media Specialist to further refine our paid marketing best practices and procedures
Develop interim and post-campaign results reports and dashboards, highlighting campaign performance in a compelling format
Communicate with our vendors (Adobe, Google, Bing) to provide/receive regular updates on performance and platform functionality
What You’ll Achieve

As part of the paid marketing team, we believe you’ll have the tools to create and manage an award-winning paid search program, improving and optimizing campaigns to increase performance and drive growth for the business
Provide insights and assistance with display campaigns, social ads and other performance platforms, increasing top-line revenue and search market share while exceeding defined ROI expectations
What You’ll Need

Passion for search and digital marketing
A recognized degree or diploma in marketing, communications, e-commerce or similar
1-3 years’ experience developing, managing and reporting on successful online marketing campaigns, ideally in PPC or display
Knowledge of and/or experience working with online search and analytics platform(s), e.g. Google Analytics, AdWords, DoubleClick, Adobe Analytics, Adobe Media Optimizer, etc
High attention to detail and natural tendency of triple-checking all changes
Keenness for analyzing vast amounts of online/offline data…those Excel skills are a must
The ability to learn quickly and adapt to new challenges, channels and goals
Effective written and oral communication skills
A desire to work independently – being highly self-motivated and accountable
What You Must Have
An audacious spirit that embraces uncertainty and challenges with enthusiasm
High levels of integrity and a commitment to do what you say you are going to do
Strong entrepreneurial spirit that has grit, determination and challenges the status quo
High degree of empathy and the ability to see other’s perspective
Strong sense of curiosity and the desire to learn and get better everyday
What is BuildDirect’s mission?

BuildDirect is a technology company, building an open platform for the home improvement industry. Our platform enables home-owners and contractors to find the perfect home improvement product from a large online selection. Our mission is to transform the home improvement industry, empower home owners to create their dream home, enable suppliers and manufacturers to supply what home owners really want and the way they want it, and reimagining the home improvement industry.

BuildDirect by the numbers

Founded in 1999 in beautiful Vancouver. Today over 270 employees with more than 110 in the Technology groups in Vancouver, Waterloo and Bangalore. Every month 2.5 million home owners visit BuildDirect and we ship eight million pounds of products over a distance of about six million miles. Learn more at https://www.builddirect.com/Welcome

BuildDirect benefits

Unlimited paid vacation
“Learn something new” benefit – use it to learn anything… Getting better every day means constantly learning.
Stock options
Free weekly yoga class, fresh organic fruit, and onsite gym/lockers/bike storage
A fabulous office in downtown Vancouver with penthouse patios and mountain views