CAREERS

Digital Growth Marketing Manager at Carrum Health
South San Francisco, CA, US

About You

At Carrum Health, we live and breathe our mission of transforming our healthcare system to create an unmatched experience for patients. If you are passionate about changing the healthcare industry and thrive in an entrepreneurial, cutting-edge, yet collaborative environment, we would love to talk to you. 

Job Description

You will be responsible for educating our members on their exciting Carrum benefit and driving utilization of our product through all channels, including digital and social. Your responsibility ranges from content creation, channel mix, social media messaging, SEO/SEM and CRM to digital analytics. You will partner closely with our Customer Success team to increase awareness of Carrum Health through our B2B channels. Our goal is to ensure that every individual who has the Carrum Health benefit knows about it, registers in our app, and utilizes their Carrum Health special surgery benefit. You will help ensure that relevant information about our solution is delivered to the right people at the right time when they are deciding where and how to seek out surgical care. We expect you to develop, implement, track and optimize our digital and offline marketing campaigns across all channels.

Your Impact

  • Plan for and execute marketing campaigns across all digital and paid media channels, including social (Facebook and other social media platforms), search, display, native, video, email, and text
  • Develop and manage engagement/communications plans in close partnership with Carrum Health’s Customer Success teams and employer clients
  • Identify new digital channels and techniques to support Carrum Health’s growth and brand ambitions
  • Work closely with Carrum Health’s product and data teams to run predictive analytics and run targeted messaging campaigns for those members at a high risk of surgery
  • Craft messaging and design communications based on best practices
  • Plan and execute all digital marketing, including SEO/SEM, social media, email, text and display advertising campaigns
  • Continually measure and refine the messages and engagement techniques (user testing, A-B testing, surveys, focus groups, etc.) to extract actionable insights
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Support internal and client-facing reporting on utilization of the program
  • Evaluate the efficiency of different tactics considering results and cost
  • Increase configurable and automated communications that can be easily deployed across a variety of client settings
  • Evaluate emerging technologies to provide thought leadership and perspective for adoption where appropriate

You Will Be Successful If You Have

  • 2-4 years of hands-on experience in digital consumer marketing or communications, ideally with Facebook’s advertising platform and email marketing solutions
  • BA or BS required, advanced degree (e.g., MBA with Marketing focus) beneficial
  • Background in B2B2C healthcare benefit solutions preferred
  • Proficiency in content production especially for social and email channels
  • Highly detailed-oriented, extremely organized and results-driven
  • Comfort managing a project from creative inception through execution and into analysis
  • Eagerness to develop hypotheses and approaches for testing and validation
  • Experience handling aggressive deadlines, keeping many balls in the air and prioritizing work in a fast-paced, dynamic environment
  • Entrepreneurial spirit, proactive solution orientation, not afraid of ambiguity, ability to innovate, think outside the box, and solve problems creatively and strategically

What we offer

  • Competitive salary
  • Stock options
  • Open, collaborative workspace at our waterside office in South San Francisco
  • Flexible vacation policy
  • Work from home day once a week
  • Catered lunches in the office twice a week
  • Medical, Dental & Vision insurance, 401K

If you are interested in the position, please send us an email with your LinkedIn profile URL and resume. We look forward to hearing from you!